Since beginning this job in March 2015, I have developed content and editorial strategy across the L.A. Times’ digital platforms, including latimes.com, live blogs, social media channels, video, newsletters and podcasts. I’ve instituted reader engagement shifts to accelerate the growth of our audience, using a combination of story selection and framing, compelling headlines, SEO, timing and distribution. And I’ve implemented project management to better plan and coordinate the digital aspects of enterprise content, while simultaneously promoting a flexible, collaborative and creative environment. To learn more, please visit my resume.
Here are a few projects I’ve worked on:
Live event coverage
I have planned and led coverage of live events such as the Oscars, Grammys, Golden Globes, Star Wars premiere, Festival of Books and SXSW. That has meant creating playbooks for all teams to follow, anticipating and preparing content in advance, and producing real-time coverage across several platforms with the goal of engaging readers and significantly increasing traffic.
Facebook Live series
I spearheaded the relaunch of our Emmy Contenders video series on Facebook Live. New set! New reader engagement strategy! A lot more viewers! Take a look >>
How to find, drink and savor L.A.’s best craft beer
Ps. Thanks to the LA Weekly’s Sarah Bennett for calling it sexy!
“Straight Outta Compton”
Also, how great is is this article from the archives? If N.W.A keeps progressing, it may become the most raw, compelling L.A. group since Guns N’ Roses
See how the women of “Mad Men” transformed on TV’s most feminist show
I still think about “Mad Men” all the time.
Summer reading guide: The 136 books you’ll want to read
The Pets Issue
Because L.A. is the city of crazy pet lovers. And I am one of them!
Indie Focus
In addition to working on special projects, I also initiated the launch of Mark Olsen’s Indie Focus newsletter, a weekly email highlighting The Times’ movie coverage and his curated film screening series, and I produced his podcast series. 
Ps. I’m obsessed with the Indie Focus screenings. It’s free for LA Times subscribers. You get to see a great movie before its in theaters followed by a Q&A with the filmmakers and/or stars. PLUS, you get a $10 voucher for food — and at the Sundance Cinemas, that voucher stretches far, and their food is good. It’s a win-win-win-win.
Alexandra Le Tellier 
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