I joined LA.com in November 2003 as an intern while I was still working as a celebrity reporter for In Touch; by the end of the of my second day I was on staff. I had no idea the ride I was about to take. I especially didn’t know a thing about the beat I’d been assigned — nightlife? — but I was thrilled for the opportunity to work under Laurie Pike, who took the concept of a hyperlocal city site and turned it on its head. Citysearch, this was not. We were snarky, quirky, energetic — our finger firmly pressed on the city’s pulse. Watch this video and you’ll understand our fearless ringleader.
As Nightlife and Music editor, I wrote or edited about ten articles per week and spearheaded a monthly newsletter. Content included previews and reviews, city guides, and profiles. I also blogged several times per day, covering celebrities, fashion shows and pop culture. The Nightlife section was named “Best of the Web” in 2004 by Forbes and “Best nightlife site” by The Week that same year.
In 2006 I took on the additional role of Managing Editor. Shortly after we began a year-long process of re-launching LA.com. We added sections, restructured the information architecture, and fixed the search functionality. Part of this project required re-categorizing all of the listings to fit new sections and search criteria. We also worked with Clickability, a Web content management firm, to redevelop our CMS to include more functionality on the back-end. During this time, I was one of six people chosen to develop an online strategy for MediaNews Group’s nationwide news properties.
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