Hi, thanks for stopping by.
I head up PR at Super Deluxe, Turner’s disruptive entertainment company, which has been described as the “MTV for the digital age” by The Guardian, a “viral machine” by The Verge and “the future of television” by the Los Angeles Times. The Washington Post writes: When ‘weird Twitter’ and politics collide, you get Super Deluxe and ‘Ivanka Del Rey.’
Prior to joining Super Deluxe in the fall of 2016, I’d been a journalist for 15 years, 10 of which I spent at the LA Times working in the Entertainment
and the Opinion
sections. Before that, I worked at LA.com
and The Weekly Dig
for such publications as Variety, People and Los Angeles Magazine.
In addition to writing and editing across a wide variety of subjects, I launched and re-launched several publications while serving in the role of managing editor or deputy editor. I conceptualized and developed editorial products, project managed enterprise content, took the lead on live coverage, restructured departments, guided teams, and significantly increased traffic at a number of publications.
They say that when a journalist leaves her career to become a publicist, she’s going to the dark side. I totally disagree.
As a journalist, I was passionate about finding interesting story angles, spreading information, and making people care. That hasn’t changed in the least.
An editor once wrote in my annual review that no one in our department cared more about readers than I did. It was the ultimate compliment. I am a voracious reader. Good stories are what make my heart beat and getting to share the Super Deluxe story is one of the most exciting opportunities I’ve had to date.
I live in West Hollywood with my husband Aaron
and our dog Ace
. (Isn’t he the cutest? OK, here’s another photo
!) Despite being an L.A. native, I am still smitten with the city’s breathtaking views and am madly in love with bougainvillea season
. The never-ending traffic also suits my podcast addiction.
Campaign strategy, compelling story angles, audience development and leading projects from concept to completion.
A few kind words from my bosses over the years:
“Full of ideas,” “takes charge,” “technologically modern and journalistically grounded,” “extraordinarily hardworking, smart and thoughtful,” “ability to turn every obstacle on its head,” “indefatigable,” “focused on what readers want,” “infectious enthusiasm.”