One of my top priorities when joining the Opinion Pages at the Los Angeles Times as Senior Web Producer in October 2010 was to develop the Opinion L.A. blog and increase its readership. Blog traffic grew 337% in 2011 and has continued to climb, even after a paywall was instituted in 2012.
In addition to developing recurring features, responding quickly to trending topics and posting several daily items, the blog has transformed into a space for conversation and debate with readers. If readers take issue with an Op-Ed, for example, the blog will highlight their comments and letters and give the author an opportunity to respond. Readers are also asked to weigh in on controversial topics and their real-time reactions to noteworthy events are curated here too.
I also coordinate the live event coverage that appears on the Opinion L.A. blog. During the 2012 presidential race, for instance, pundits of all political stripes were invited participate in web chats during the debates and to offer their “insta-analysis” immediately after. The blog has also featured live web video chats, including segments filmed at the Republican and Democratic National Conventions.
I’ve also had the opportunity to write on a wide variety of topics for the Opinion L.A. blog including cultural trends, media ethics, food and health, women’s issues and the economy. You can find a selection of posts below.
In April 2009, I worked on a small team as Deputy Editor to launch Brand X, a lifestyle weekly published within the Los Angeles Times newsroom. Armed with a tagline of “What’s Next?” Deborah Vankin, Alie Ward, Krista Simmons, Richard Metzger and I set out to create a publication that presented next-generation ideas, a publication that stayed ahead of the curve in the worlds of arts, books, new media, nightlife, politics, restaurants, style, technology, transportation and more. Read more
In April 2007, I joined Metromix Los Angeles as Managing Editor and Bars & Clubs Editor. It was a personality-driven lifestyle website and weekly print product published by the Los Angeles Times Media Group. Read more
I joined LA.com in November 2003 as an intern while I was still working as a celebrity reporter for In Touch; by the end of the of my second day I was on staff. I had no idea the ride I was about to take. I especially didn’t know a thing about the beat I’d been assigned — nightlife? — but I was thrilled for the opportunity to work under Laurie Pike, who took the concept of a hyperlocal city site and turned it on its head. Citysearch, this was not. We were snarky, quirky, energetic — our finger firmly pressed on the city’s pulse. Watch this video and you’ll understand our fearless ringleader. Read more
What began as internship at the Weekly Dig in fall 2001, and a double internship in spring 2002, blossomed into my first job out of school. As Listings Editor, I wrote and edited event listings, oversaw a team of interns, redesigned the calendar section, and worked with the IT department to develop an online listings database. I also contributed feature articles, focusing much of my attention covering media mishaps. Read more