I am an editor, project manager, web content developer, writer, reporter and blogger with a voracious appetite for media, news, cultural trends, entertainment and getting the scoop before the competition.
I have worked at the Los Angeles Times, Metromix and LA.com and have freelanced for publications including Variety, People and Los Angeles Magazine since 2000. I am currently the Senior Web Producer for the Opinion Pages at the Los Angeles Times.
In addition to writing and editing articles, I have launched and re-launched several publications online and in print while serving in the role of managing editor or deputy editor. I have also conceptualized and developed editorial features and built web traffic at a number of publications.
I thrive best under pressure and am at my very best when both my right-brain and left-brain are engaged. I’m fueled by creativity, but I’m also detail-oriented and organized. I’m especially energized by projects with several moving parts that need to be coordinated and streamlined; and I’m comfortable balancing big picture initiatives with the micro details while never losing vision for the final product.
Nothing inspires me more than the challenge of capturing the zeitgeist within a demographic; finding stories that will resonate; and leveraging multiple platforms to exchange information and create community. Most of all, I’m driven by a genuine desire to connect and engage with readers.
letellier [dot] alexandra [at] gmail [dot] com